The ‘highest return on investment’ digital marketing strategy, Are you taking advantage of it?
As we just mentioned, email marketing is widely known to have the highest return on investment for every dollar spent. Astonishingly, according to Campaign Monitor’s annual report for 2016, email marketing generated $44 in revenue for every $1 spent! If a 4400% return on investment doesn’t excite you, then we suggest staying away from the ever promising strategy of email marketing. The best part of this marketing technique that it is very cost effective and the people you are targeting already have a vested interest in your product, service, or content etc. Think about it, nobody just signs up for a newsletter if they don’t plan to read the content or glance at the promotions, right? If you want to build brand loyalty and increase customer lifetime value, email marketing is a great strategy to implement.
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